Brands Supporting Black Lives
Supermodel Anok Yai attends a 2020 protest.
After George Floyd’s death at the hands of four police officers on May 25, tensions have risen across America and protests have engulfed virtually all of the major cities.
It is uncommon for large companies to speak out in times of unrest; whether it be political or civilian. Associating a brand with sensitive subjects can mean a loss of customers, and a potential loss in profit.
However, in the wake of recent events, some fashion and beauty brands are taking it upon themselves to support the Black Lives Matter movement, in the name of justice (or maybe just to save face; but either way it is noted and appreciated). Here are some fashion brands that have publicly shown their support:
Reebok
The UK footwear company shows its support in an Instagram post.
Supreme
Supreme announces their support through an Instagram video.
Cherry Los Angeles
The LA streetwear brand expresses their solidarity with the issue at hand.
Jacquemus
Jacquemus showed their support with a three-post spread for their Instagram page, including this video of a young black boy sharing a message.
Gap
Gap, Athleta, Banana Republic, and Old Navy announce their pledge to the NAACP through twitter.
Pretty Little Thing
The UK fast fashion brand shared a call to action post to their Instagram page.
Versace
Versace shows its support through a tweet.
Nike
Nike is relatively known for taking stances in controversial issues, and recently did so again with this video posted to Instagram.
Kith
Kith announces their support to multiple funds and urges everyone to get active about the situation.
Glossier
The young but powerful US beauty company took to Instagram to share its support.
This list will be periodically updated.
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